Domus Group

2010 Media and Marketing Show concludes by cementing its reputation as Middle East leader in media and marketing community

editor — Wed, 15 Dec 2010 08:32:57 -0800

The 6th edition of the Media and Marketing Show 2010 (MMS), the region's premier event for the media and marketing industry, came to end yesterday. Organized at the Dubai International Convention and Exhibition Centre from the 13th - 15th December 2010, the three day event attracted prominent figures from the communication industry including television, radio, and publishing companies, as well as from advertising, public relations and marketing firms.

Organized by the Domus Group, the show attracted over 5500 attendees during the course of its three days.

An increase in confirmed exhibitors for this year's show has been recorded, with over 90 exhibitors surpassing last year's attendance by over 30%. Media partners from across the region including industry giants such as Al Arabiya News Channel, Dubai Media City, Dubai Press Club, Al Ahram Newspaper, Al Jazirah Newspaper, Al Riyadh Newspaper, Kuwait News Agency, Al Aan TV, Ipsos Mena, O3 Productions, Creative Media Solutions, and Orient TV were joined by leading players from Europe including Deutsche Welle, Russia Today and TRT (Turkish Radio & Television) at what became a high profile platform for leading media professionals.

Maysoon Abulhoul, Managing Director, Domus Group, said, "At the end of yet another successful edition of the MMS, it brings me great pleasure to announce that this year's event, our sixth in total, has been an enormous triumph. We would like to send our gratitude to all our honored partners for their continued support. The media industry has been through a tough period but there remains a wealth of talent and ideas within the industry."

The 2010 edition hosted discussion groups and presentations. During the course of the opening day, Al Ahram, the leading Egyptian newspaper organized a seminar, with the second day hosting conferences and workshops from Al Arabiya News Channel, Rusiya Al-Yaum and Orient-ESJ.

Nasser Al Sarami, head of media at Al Arabiya news channel, commented, "We are pleased to have hosted the "Al Arabiya Telecom Panel" in its second consecutive year, which focused on the future and challenges of the media and telecommunications industry. Al Sarami further added "We were also impressed by the strong attendance of the panel this year and will continue to put forward more forums and opportunities of engagement."

The Dubai Press Club sponsored the Media & Marketing show's press center during the three-day event. Commenting on this sponsorship, Maryam Bin Fahad, Executive Director of Dubai Press Club said: "The partnership between the MMS and Dubai Press Club completes a series of mutual efforts to support local and international media activities, and has been focused on expanding its network with media organizations through closer relationships between MMS and the participating journalists."

Infinity TV's Operations Manager, Yasser Sreis also commented, "This is our first participation in this event. It is indeed a great opportunity to partner with MMS 2010 and considering its reputation as a leading business, networking and educational resource platform for the media and marketing industry in the region."

The GCC Radio & Television's Information Center Director, Abdullah Ali Al-Qeht commented, "MMS is crucial for key players to meet and share industry experiences and products in an ideal setup. During the three days, we've been very impressed with the caliber of attendees and look forward to next year's event." The GCC Radio & Television hosted during the MMS a round table discussion about the GCC Drama Production.

TRT (Turkish Radio & Television) who were present for the first time in the Media & Marketing Show also showcased a range of family orientated productions in Arabic, targeting the Arabic family.

Following the successful conclusion of the 6th Media and Marketing Show, Domus Group will soon announce the details of the 2011 edition of the show.

The Media and Marketing Show 2010 opens its doors with record breaking figures

editor — Mon, 13 Dec 2010 07:28:42 -0800

The 6th edition of the Media and Marketing Show (MMS), the region's premier event for the media and marketing industry, opened its doors to the public and media professionals today. The three-day event, organized by the Domus Group, is being held at the Dubai International Convention and Exhibition Centre from the 13th - 15th December 2010 at the Sheikh Saeed Halls, from 10.00 - 19.00 daily.

Every sector of the communications industry has a strong presence at this year's event - TV stations, website portals, advertising and media services companies, satellite communication, production companies, publishing houses and many more.

A record increase in confirmed exhibitors for this year's Media and Marketing Show has been confirmed, with over 90 exhibitors surpassing last year's attendance by over 30%. Media partners from across the region including industry giants such as Al Arabiya News Channel, Dubai Media City, Dubai Press Club, O3 Productions, Creative Media Solutions, Orient TV and TRT (Turkish Radio & Television are being joined by leading players from Europe including Deutsche Welle and Russia today at what is set to be a high profile platform for leading media professionals.

Speaking on the opening day, Mr. Abdulla Abulhoul, CEO, Mediac Communications & Exhibitions LLC, said, "We are ecstatic to be reunited once again with all the national and international exhibitors and prominent partners. The MMS 2010 is solidifying once again its reputation as a leading business, networking and educational resource platform for the media and marketing industry in the region. We are already optimistic about this year's edition of the MMS, and we anticipate really strong debate and knowledge sharing from the attendees. The upturn in exhibitors for the show is reflective of the renewed confidence within the media industry after the recent economic downturn."

During the second day of the show, Al Arabiya News Channel, A main sponsor and strategic partner of the yearly Media and Marketing show, will host a panel on the future of telecommunications. Leading telecom operators will join together to address the future and challenges of the industry during a roundtable which will be moderated by Nadine Hani, senior business presenter at Al Arabiya.

In this context, Nasser Al Sarami, head of media at Al Arabiya, said, "Al Arabiya's dedication to the Media and Telecom panel aims to highlight the strong synergy between both dynamic industries.

Telecommunications has succeeded in getting closer to the consumer and plays a vital role in joining content with end users at any time and place. "Al Sarami added:" In parallel, media fulfils the role of producing and presenting content that meets viewers' tastes and needs."

Al Sarami further stressed on the commitment of MBC Group and Al Arabiya news channel in anticipating the future of the media and telecommunication industry, and highlighted that the decision to participate in the Media and Marketing Show is a result of the evident success of this yearly exhibition in the past years.

Al Sarami concluded by emphasizing the importance of the continuity of the telecom panel which offers a platform of engagement with experts and decision makers in media and telecommunications.
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Dubai Press Club partners with Media and Marketing Show 2010

editor — Mon, 06 Dec 2010 03:03:29 -0800

The Media and Marketing Show 2010 the region's premier media and marketing event is expected to feature an impressive list of participating media companies along with media buyers and providers altogether in a one-of-a-kind display for the latest industry initiatives, developments and technologies.

In addition to the mammoth networking opportunities, MMS 2010 will also feature an ensemble of conferences and seminars focusing on the industry.

The sixth edition will be held at the Dubai International Convention and Exhibition Centre from 13th - 15th December 2010 at the Sheikh Saeed, from 10.00 - 19.00 daily.

Maysoon A. Abulhoul, the Managing Director of Domus Group, organizers of the Media & Marketing Show, declared: "The sixth edition of the Media and Marketing show will once again solidify this event as a major key player in influencing the future of the media and marketing industry in the region. This year's show is a must for media and marketing professionals from across the globe. "

During the course of the Media and Marketing Show 2010, a round table discussion group on 'Audience reaction to Middle East coverage by international Arabic-language media', will take place on the show's 2nd day at Rusiya Al-Yaum's stand. Rusiya Al-Yaum is the first Russian TV news channel broadcasting in Arabic and is widely recognized as one of the most influential television networks in Russia. Rusiya Al-Yaum was launched in May 2007 and is part of the RT News brand. RT News covers the major political, economic and cultural issues, with supporting analysis and documentaries. Rusiya Al-Yaum has an estimate of more than 5 million viewers* in Syria, Kuwait, the UAE, Jordan, Egypt and Saudi Arabia, according to a Nielsen market research study across these seven Arab countries in 2010.

Furthermore, leading experts, political scientists and media representatives will meet together during the MMS 2010 to discuss the new players who have recently joined the Middle East space. Top industry personalities will lead the debates and conferences, including, Abd al-Bari Atwan, the editor-in chief of the London-based pan-Arab newspaper Al-Quds Al-Arabi, Dr. Nabil Al Khatib, Executive Editor at the Al Arabiya channel, Dr. Naser Shrouf, Head of Distribution Africa/ Middle East at Deutsche Welle Arabic channel, Aydar Aganin, Director of Rusiya Al-Yaum and many others will be among speakers.

The Dubai Press Club will sponsor the Media & Marketing show's press center during the three-day event. Created under the patronage of HH Sheikh Mohammed Bin Rashed Al Maktoum, UAE Vice President and Prime Minister, and ruler of Dubai, the Dubai Press Club has endeavored to play a vital role in the growth of the regional media industry through the launch of unique initiatives such as the Arab Media Forum and the Arab Journalism Award.

Commenting on this sponsorship, Maryam Bin Fahad, Executive Director of Dubai Press Club said: "The partnership between the MMS and Dubai Press Club completes a series of mutual efforts to support local and international media activities, and to offer an integrated media services, and has been focused on expanding its network with media organizations through closer relationships between MMS and the participating journalists. She added, "Through our sponsorship of the media center, we can help provide the journalists with an easy access to use many of the offered facilities and we are going to do our best efforts to ensure the success of this important event."

Bin Fahd pointed also out that the DPC is going to undertake many local and regional initiatives. On the other hand, DPC opened the door of nominations for 10th edition of Arab Journalism Awards, which attracts large number of Arab journalists from the Middle East and North Africa.

Al Ahram, the leading Egyptian newspaper will also organize a seminar entitled "Way of news organizations to the media companies" on Monday 13 December 2010, in the presence of international and Arab experts, and a number of senior media experts. The seminar will consist of two working sessions, the first will deal with the reality and the prospects of the challenges of the digital age, while the second will tackle the development of the Arab press in the digital era.

Foreseeing the immense potential of the MMS as a medium for the ambitious young generation, Orient - ESJ will be conducting a workshop for those entering a media career. Orient - ESJ's participation in the Media and Marketing Show 2010 reflects its commitment to the upcoming generation. It also seeks to attract the expertise of the region's top media professionals to help the students of media based courses. This is a great opportunity to collaborate with the MMS 2010 considering its reputation as a leading business, networking and educational resource platform for the media and marketing industry in the region.

Media and Marketing Show 2010 researches creativity drivers in Middle East agencies

editor — Mon, 08 Nov 2010 15:05:35 -0800

With just over six weeks to go until the Media and Marketing Show, the Domus Group recently concluded a series of interviews with leading figures in the Middle East marketing community and key confirmed exhibitors for the show while also conducting a sample quantitative survey across the Middle East digital landscape.

The research was designed to take a temperature test on attitudes towards social media in the agency workplace and the changes to media consumption in the workplace and how agencies are looking to develop and adapt to the new technologies for their creative work ahead of the industry gathering on December 15th

The level of media consumption in those surveyed varied but nearly a third of respondents confirmed to regularly reading upwards of three newspapers per day, with over 50% still reading at least two weekend newspapers. On the online thread, 13% showed their reliance on online news forums needing news fixes from over 10 news sites per working day. With social media on the upturn across the region, facebook unsurprisingly continued to dominate the landscape but the 140 character networking site Twitter was gaining traction in agency heartlands with 48% using it regularly each day as a source of news and creative ideas.

"From our collaboration with exhibitors in recent months, we've been keen to gain a greater understanding of the issues driving marcomms companies throughout the region. The show is going to be a great opportunity for these disparate groups to come together and discuss their feelings on social networking, agency culture, buying trends, broadcasting developments and more." Said Maysoon A. Abulhoul is the Managing Director of Domus Group, organizors of the Media Marketing Show.

"Earlier this year, Panda cheese became one of the biggest viral marketing successes of the year with a creative advert that quickly gained traction through social networking sites in the region, leading to massive global interest," she continued. "As the need to create content that not only has the power to appeal to global audiences but can also match increasingly constrained budgets, agency teams appear to be looking to social networks to stir their inspiration. Similarly, agencies, particularly Public Relations professionals are under increasing pressure to not only stay abreast of the news cycle but also be one, if not two steps ahead of the next big trend."

However, from the agency bosses' perspective, attitudes to social media in the workplace continue to be divided. A series of one to one interviews with confirmed exhibitors at the MMS and senior industry agency personnel showed that formal social media policies are still in their infancy with only a small proportion having formal procedures in place. Alex Malouf, Communications Manager, Arabian Peninsula, ABB said, "We are a B2B company, and it is important to know when to use social media. For me personally in this part of the world, I know, in Saudi, that certain decision makers will not use these media channels. Their children will though." He added, "The main challenges I face are resources. Social media work does consume a lot of time. However, the rewards are increased interaction and the creation of a dialogue with customers so for this reason, I strongly encourage my teams to use the platforms but also to use them wisely."

Over the last 12 months, many agencies have recognized the need to change and adapt their policies to suit the changing landscape. Jan Diggs, Arabia Inform commented, "12 months ago, we didn't participate in social media at all but now increasingly, we're seeing the benefits of 'live tweeting' our thoughts at conferences we attend. The real time nature of it can help direct our thinking in a faster, more dynamic way and information flow really can't be limited by the 9-5 working day anymore".

While agencies and exhibitors recognized the need to harness the power of social media and its role in developing creative content, certain limitations are needed. Greg Moore, Partner and Founder of FSM, commented, "I believe there is still a learning gap with some employees in spotting the difference between personal social media and social media in the workplace. I am fully supportive of utilising social media in the workplace as long as there is a direct benefit for the business at some stage in the process. My team are voracious readers and I know that each of them are reading over ten different news feeds per day for inspiration, and rarely are these the same, day to day."

The media and marketing show takes place between December 13-15th at the Dubai World Trade Centre and will include over 60 exhibitors and workshops from leading marketing and publishing firms from across the region.

Media and Marketing Show 2010 discusses growth of TV advertising spend in UAE and Pan-Arab forecasted at 78% for 2010

editor — Thu, 27 May 2010 14:14:23 -0700

A survey of the advertising spend in media across the United Arab Emirates (UAE) and Pan-Arab countries by IPSOS, one of the region's leading media research agencies, reports that television advertising will grow by 78% in 2010, followed by print advertising (newspapers and magazines) that is projected to grow by 22%.

Taking on from these optimistic growth figures, the Domus Group, organizers of the Media and Marketing Show (MMS) 2010, announced its partnership with O3 Productions, a subsidiary of the MBC Group and Orient-ESJ, the Arab satellite TV group and Ecole Superieure De Journalisme De Paris, the world's oldest school of journalism. IPSOS will also elaborate on findings of the survey conducted on advertising spends within the media industry.

Jamal Al Sharif, Managing Director of Dubai Media City and Dubai Studio City, said, "Dubai Media City and Dubai Studio City are delighted to be the official patrons for the sixth edition of the Media and Marketing Show (MMS) 2010, noted for its networking and resource platforms for media and marketing professionals."

He added, "As the leading media hubs in the region, we are committed to supporting events such as MMS that generate a positive impact on the growth of this fast-growing industry in the UAE and the region."

The show this year focuses on production in the broadcast medium. O3 Productions will bring its expertise in video production and content creation for broadcast media to the event. Orient-ESJ will be conducting professional television training workshops to talk about the current developments and the future of the Arab media.

Fadi Ismail, General Manager, O3 Productions, elaborates, "Our partnership with the Media and Marketing Show 2010 reinforces the need for a regional platform for the media production industry. The media and production industry in the region is vital to the future growth of the media and entertainment industry."

Workshops at MMS this year will highlight key developments and future trends in broadcast production and advertising within the media industry. "Our partnership with leading companies in the media space is an effort to better the quality of the show every year," added Ms Maysoon Abulhoul, Managing Director, Domus Group, organizers of MMS.

The Media and Marketing Show (MMS) will be held from December 13th - 15th, 2010 at the Sheikh Saeed Halls S1, S2, S3, Dubai International Convention and Exhibition Centre, from 10.00 - 19.00 daily.

UAE newspaper advertising reaches AED 1.5 billion

editor — Tue, 11 May 2010 12:24:56 -0700

According to IPSOS Media Index Data 2009, the UAE leads the GCC in newspaper advertising space with 32.7 per cent as of 2009. Advertising expenditure has reached AED 1.5 billion in the UAE. The number is forecasted to witness a compound annual growth of 11 per cent in the coming two years. Media and Marketing Show (MMS) 2010, the networking and educational resource platform for media and marketing professionals, will set the stage for much debate and discussion in this regard.

UAE leads GCC newspaper advertising with 32.7 percent share

editor — Tue, 11 May 2010 01:52:50 -0700

According to the IPSOS Media Index Data 2009, UAE leads in the GCC with 32.7 percent of newspaper advertising space, as of 2009. Advertising expenditure in the UAE for 2009 touched AED1.5 billion and forecasts suggest that there would be a compound annual growth rate of 11 percent until 2013[1].

With new avenues being explored in the Middle East, the sixth edition of the Media and Marketing Show (MMS) 2010, a leading must-attend, networking and educational resource platform for media and marketing professionals, will set the stage for much debate and discussion.

MMS 2010 recently tied up Al Arabiya News Channel, the leading Pan Arab news channel, as Broadcasting Partner for the second consecutive year. Ipsos MENA, one of the region's leading media research agencies will also be working with MMS 2010 as their research partner.

"Our collaboration with MMS last year was great particularly with the successful forum that attracted the biggest telecom operators in one big debate", said Nasser Alsarami, Head of Media at Al Arabiya. "We look forward to a successful partnership this year."

Elaborating on MMS 2010, Ms Maysoon Abulhoul, Managing Director, Domus Group, organizers of MMS, said, "We are expecting participation to grow by 20 percent over last year. This year's event will highlight key trends that will shape the future of the media and marketing industry. The informative response from past events has helped us enhance our programme this year."

The Media and Marketing Show will be held from December 13th - 15th, 2010 at the Sheikh Saeed Halls S1, S2, S3, Dubai International Convention and Exhibition Centre, from 10.00 - 19.00 daily.

Media and Marketing Show 2009 off to a flying start

editor — Tue, 03 Nov 2009 02:07:03 -0800

The 5th edition of the Media and Marketing Show (MMS), the region's premier event for the media and marketing industry, opened its doors to the public and media professionals today.

The 3-day event was inaugurated by HH Sheikh Hasher Bin Maktoum Al Maktoum, Director General, Department of Information, Dubai, who stressed the importance of niche industry events such as MMS as key to bolstering the media and marketing sector and fostering the overall resurgence of the economy.

Organized by the Domus Group, MMS 2009 has a strong focus on the broadcast and production industry, attracting industry giants CNN and Al Arabiya News Channel, as well as O3 Productions, MBC Group's production arm, Busy Bee and more. In addition, the event will also present first time participant Samanyolu TV, one of the highest-rated TV channels in Turkey. Other prominent exhibitors from the broadcast industry include Al Aan TV, Orient TV, Al Aquaria TV, Decision Makers and Fujairah Media.

Mr. Fadi Ismail, General Manager, O3 Production, said: "Production is the core pillar around which the media industry has grown and production quality has become a key determinant of the success of dramas, documentaries, corporate films, news and entertainment programmes. As MMS puts the spotlight on this pivotal sector of the media industry we are extremely happy to take the lead and launch the Production Zone at this year's event."

MMS 2009 will also host a two-day workshop, titled "Breaking the News" on November 4th and 5th. Organized by Center for International News Education & Media Advancement, "CINEMA", the workshop is designed for broadcast professionals who want to enhance their television news reporting, presenting, and production skills. It will introduce participants to inside secrets and power techniques practiced by the top television and broadcast news networks in the United States and around the world.

Maysoon Abulhoul, Managing Director, Domus Group, said: "Despite the general gloomy environment we found ourselves in earlier this year, the media and marketing industry has proven resilient and continues to assert a bright and positive outlook for the months and years to come. We are pleased to announce that exhibitor participation at this year's event is at an all time high and the attendance on the first-day is strong."

Every sector of the communications industry has a strong presence at this year's event - TV stations, website portals, advertising and media services companies, satellite communication, production companies, publishing houses and many more.

Market research pioneers IPSOS started a series of workshops that will stretch over the three day event, stressing on effective outdoor and broadcast advertising measurement.

The second day of the show will feature the Al Arabiya Media and Communication Forum, in which participants will be discussing the Future and Challenges of the industry and the impact of the financial crisis on telecommunication and how best to find opportunities and maintain sustained growth.

The Media and Marketing Show 2009 is taking place from November 3-5 at the Zabeel Hall, Dubai International Convention and Exhibition Centre and opens its doors from 10.00 am to 7.00 pm.

Participation in Media and Marketing Show ’09 grows 10% compared to last year

editor — Wed, 21 Oct 2009 23:44:06 -0700

The upcoming fifth annual Media and Marketing Show 2009 (MMS) will focus on broadcast media, featuring international news broadcasting giants, highest rated TV channels in Turkey and expertise in video production and content creation.

The three-day event will include conferences and seminars tackling the future of media and telecommunications and providing guidance on how to gain valuable consumer insight through better use of media channels.

Read more.

Media and Marketing Show 2009 features an impressive list of media companies

editor — Wed, 21 Oct 2009 00:31:53 -0700

Maysoon Abulhoul, Managing Director - Domus Group

This year's Media and Marketing Show 2009 (MMS), features an impressive list of media companies and UAE governmental bodies including The Road and Transportation Authority (RTA).

Now in its fifth year, MMS will focus on broadcast media and will feature CNN and Al Arabiya News Channel, two giants of the international broadcast news segment. The event will also present first time participant Samanyolu TV, one of the highest rated TV channels in Turkey.

O3 Productions, a subsidiary of the MBC group, will bring to the event its expertise in video production and content creation for broadcast media and make.

Other prominent exhibitors from the broadcast industry include Al Aan TV, Orient TV, Al Aquaria TV, Decision Makers, Fujairah Media, and Busy Bee Studios

"The Media and Marketing Show has been growing in strength each year and has evolved into the flagship event of its type for our exhibitors. Despite the economic downturn, media companies have recognised the importance of participation in the show to showcase their products and services to potential customers. We foresee a 10% growth on exhibitors numbers from last year," said Maysoon Abulhoul, Managing Director, Domus Group.

This bears testament to the show's reputation as the one and only specialised event for the media and marketing industry and the resilience of the industry itself.

MMS 2009 will also include conferences and seminars that will run in parallel throughout the three-day event. These include:

The Al Arabiya conference on 4 November, entitled 'The future of media and telecommunications,' a platform for senior level executives to discuss the future of the media and telecommunications industry, and the rapid growth and development of today's communication channels.
One of the region's leading media research agencies Ipsos MENA, will provide guidance on how companies can gain valuable consumer insight and save on marketing costs through more effective advertising spreads and better use of various media channels.
A series of internal conferences organised by the Domus Group will be held over the three days of the show, featuring key speakers from the show's exhibitors: AY Marketing & AEC Partners, and UK media company IMS.

Aside from broadcast, representatives from Maktoob.com Ayna Corporation, RAK Media City will also be exhibiting at the three day show.

The Media and Marketing Show, which will be held at the Zabeel Hall, Dubai International Convention and Exhibition Centre on Tuesday 3 to Friday 5 November from 10.00 - 19.00 daily, is a major must-attend networking platform for anyone in the broadcast media business. MMS is an annual industry event that boosts the fast growing media and marketing sector and provides a forum for communication professionals from across the region.