Paragon Marketing Communications

iCity | Go Places...India

editor — Sun, 03 Aug 2008 08:16:35 -0700

This ad campaign, executed by Kuwait-based advertising firm, Paragon Marketing Communications, garnered plenty of attention due to its minimalist and clean-cut visuals, an identity that stems from Apple's products. The ad was done for iCity, which is an authorized Apple products retailer in Kuwait, and thus the ad further stresses on the identity that Apple communicates through its various products, such as the infamous iPod and iPhone.

Advertising Agency: Paragon Marketing Communications, Kuwait

Via [AdBlogArabia]

Trafalgar hires elite services of Paragon Marketing Communications for 2012

editor — Wed, 18 Jan 2012 02:22:46 -0800

Trafalgar General Trading Company one of Kuwait's premium luxury retail dealer announced Paragon Marketing Communications as its sole agent and representative for media, PR and marketing activities. The announcement comes at a time as Trafalgar gears for its 40th anniversary.

Trafalgar is an internationally recognized luxury retailer with 14 specialized boutiques in Kuwait and over 40 years of operating expertise. From its humble beginnings in 1972, Trafalgar continues to build in popularity as it provides its loyal customers the best in fine jewellery, watches and couture. Trafalgar is the authorized dealer of many world renowned brands namely Chopard, Patek Philippe, Tag Heuer, Dior, Versace, Gucci, Givenchy, Swarovski, de Grisogono and many others.

Paragon Marketing Communications is a leading integrated through the line marketing communications agency with branches in Kuwait, Oman and Bulgaria. It has been recipient of over 57 local regional and international awards on creativity and has been mentioned in over 20 books on graphic design and branding. Paragon Marketing Communications has a rich history of handling marketing communications of many international brands to name a few Porsche, Audi, Volkswagen, Siemens, Bose, Nikon etc.

Diala Tahloub, Marketing Manager, Trafalgar said "Awarding Paragon Marketing Communications the account is a major component of our strategy to channelize our marketing communication mix through experts. We hope this will be the beginning of a mutually beneficial long lasting professional relationship and we look forward for the added value that we will get out of this cooperation which reflects in our development and growth."

"We are truly excited to be selected by Trafalgar, as being the choice of those who value their brand's success, is our company maxim. Trafalgar has built a very solid and successful brand and we are delighted to have the opportunity to help shape its future. We look forward to our partnership and telling its compelling brand story." stated Gaya Kruchlik, Operations Manager, Paragon Kuwait.

Kuwait Times

editor — Sun, 15 Jan 2012 01:58:45 -0800

Advertising Agency: Paragon Marketing Communications, Kuwait

Paragon Marketing Communications expands into Oman

editor — Sun, 17 Apr 2011 23:52:34 -0700

Paragon Marketing Communications one of Kuwait's full service integrated marketing communications agency is now expanding its operations from Kuwait and Bulgaria into Oman.

This expansion corresponds to the success achieved in the agency's first 10 years in Kuwait and Bulgaria.

With the headquarters located in Kuwait, Paragon Marketing Communications is one of the very few agencies based in the region to function overseas with its Bulgarian operation and now will be one of a few agencies to foray into the booming Omani market.

The network of operations will help the agency cater to a wider market geographically, with the northern Gulf market being handled through the Kuwait branch, the southern Gulf region through the Omani branch whereas the Bulgarian office will look into the East European market.

Paragon Marketing Communications has been one of the most successful advertising agencies in Kuwait for the past decade and the expansion into a new market signals this success.

Comprising of a team of young professionals and experts from the marketing and design field the full fledged integrated marketing communication agency handles some of the top international brands.

The expansion into Oman seems like part of a bigger plan, wherein the success achieved by the Kuwaiti and Bulgarian branches is carried over into nearby markets thereby helping transform Paragon Marketing Communications into an international brand that provides the best services in the field of marketing communication.

With the advent of ground breaking technology in telecommunication, each of the head offices will have seamless communication between each other and the wider spectrum of talents from various geographic locations will help in providing the much needed variety in the work output.

Paragon Marketing Communications epitomizes the definition of integrated marketing communication with services ranging from Television production, corporate identity and branding, event management, public relations, advertising above the line, below the line, through the line and the excitingly innovative online.

Having accomplished 52 international, local and regional awards for creativity in corporate identity and design and being published in 17 books on the same subject, Paragon Marketing Communications is doing exactly what it set out to 10 years ago - place Kuwait on the international map of advertising and with this new extension of the Omani branch to its network it takes another step towards its ultimate goal.

Rockport Publication features latest work for Paragon Marketing Communications

editor — Tue, 15 Mar 2011 08:36:47 -0700

Paragon Marketing Communications, one of Kuwait’s leading advertising agency, has its work featured in Rockport Publication’s latest book titled ‘1000 more greetings – Creative correspondence for all occasions’.

1000 More Greetings includes a broad definition of greetings that include everything from announcements from a new baby to new company information; invitations from weddings to gallery openings, as well as moving cards, event posters, holiday greetings, Birthday cards, gift cards and more.

The book is authored by Aesthetic Movement, a think tank for smart, creative collaborations and a harbinger of style. 1000 More Greetings highlights a diverse cross section of current trends in graphic design. Everything from mass produced to limited edition pieces, from hand-drawn to computer generated art, from conventional to renegade printing methods are all represented side by side in the book.

Paragon Marketing Communications has been featured in 17 international books on advertising and graphic design: The Best of Business Card Design by Sibley/Peteet Design/Austin, Letterhead & Logo Design 9 by The San Francisco Design Office Mine, Letterhead & Logo Design 11 by Design Army, Logo Lounge 4 by Bill Gardner, Identity Crisis by Jeff Fisher, The Big Book of Self promotion by Peleg Top and Ilise Benun, Logo Lounge Master Library 3000 Initial & Crest Logos and Logo Lounge Master Library 3000 Initial & Mythology Logos by Catharine Fishel and Bill Gardner, Recycling & Redesigning Logos by Michael Hodgson, Really Good Logos Explained by Margo Chase, Rian Hughes, Ron Miriello and Alex White, Portfolios 01 by Maura Keller, Crack, Celebrations Graphics Sourcebook by John Stones, Kuwait Arab Advertising Award Book, Complete Graphic Designer by Ryan Hembree, Creating Great Graphic Design to a Budget by `.

IAA Kuwait Chapter sponsors Young Creative Challenge under the theme 'Democracy'

editor — Mon, 14 Mar 2011 04:32:26 -0700

As part of its mission to promote talents from Kuwait on an international level, the International Advertising Association Kuwait Chapter is sponsoring the Young Creative Challenge a poster design competition for young creatives aged 28 years or less. The theme for the competition is Democracy.

Young creatives can participate in the poster design challenge by submitting their artworks to Paragon Marketing Communications offices in Al Fanar at no participation fee and can submit unlimited number of entries.These artworks will then be carefully judged by an elite panel industry professionals headed by Louai Alasfahani the president of the IAA.

The top two winners in the competition will represent Kuwait as a team in the Young Lions competition in the print category at the prestigious Cannes Lions 2011 festival and will receive air tickets and a delegate pass each sponsored by the IAA Kuwait Chapter to attend the Cannes Lions 2011 advertising festival.

The Cannes Lions International Advertising Festival is a global festival for those working in advertising and related fields. The seven-day festival, incorporating the awarding of the Lions awards, is held yearly at the Palais de Festivals in Cannes, France. Thousands of delegates from around the world attend the festival to view shortlisted work and attend seminars, workshops and master classes.

The competition also supported by Paragon Marketing Communications, Kuwait Times, Webtech and many other sponsors, presents a brilliant opportunity for the youth of Kuwait to shine internationally and put Kuwait on the international map of advertising.

Paragon Marketing Communications work published in 17th International Book

editor — Tue, 15 Feb 2011 02:26:35 -0800

Paragon Marketing Communications one of Kuwait’s leading advertising agency has its work featured in Rockport Publications’ latest release titled ‘Recycling & Redesigning Logos’, making it the 17th international publication on advertising and graphic design featuring work by Paragon Marketing Communications’.

Recycling & Redesigning Logos explores the paradoxes involved in determining when and how much change is necessary in order to arrive at a more captivating and enduring visual logo personality. The book talks about redesigning of logos and about the questions one faces when redesigning, the most important being “Where do you start from?” The book shows case studies from around the world showcasing the brand stories of many corporations such as Coca Cola, Kodak, Burger King etc.

The book is authored by Michael Hodgson, principal and creative director of Ph.D, A Design Office – a firm whose design thinking approach is based on the idea of visual personalities: capturing the essence and soul of the client, then communicating those qualities throughout all applications from building signage and websites to identities and marketing collateral. When he’s not in the office, Michael can usually be found riding his bike in the Santa Monica Mountains.

Paragon Marketing Communications has been featured in 17 international books on advertising and graphic design some of which are: The Best of Business Card Design by Sibley/Peteet Design/Austin, Letterhead & Logo Design 9 by The San Francisco Design Office Mine, Letterhead & Logo Design 11 by Design Army, Logo Lounge 4 by Bill Gardner, Identity Crisis by Jeff Fisher, The Big Book of Self promotion by Peleg Top and Ilise Benun, Logo Lounge Master Library 3000 Initial & Crest Logos and Logo Lounge Master Library 3000 Initial & Mythology Logos by Catharine Fishel and Bill Gardner.

On this feat Louai Alasfahani the Managing Director and Chief Creative Officer, Paragon Marketing Communications said “Paragon Marketing Communications has started the new year with yet another achievement and we can safely say that the rest of the year has many more to offer”. Gaya Kruchlik, the Deputy General Manager added “We strive to create work that not just helps the clients but also sets trends and helps push the industry in Kuwait towards international standards”

Coolex | Reduce power consumption

editor — Mon, 26 Jul 2010 14:06:49 -0700

Advertising Agency: Paragon Marketing Communications, Kuwait

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Coolex | Cooling Kuwait since 1986

editor — Mon, 26 Jul 2010 14:06:42 -0700

Advertising Agency: Paragon Marketing Communications, Kuwait

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Coolex | Still cooling Kuwait since 1986

editor — Mon, 26 Jul 2010 14:06:31 -0700

Advertising Agency: Paragon Marketing Communications, Kuwait

Via [Ads2Blog]