Y&R Dubai

Harvey Nichols | The Reaction Collection

editor — Thu, 01 Dec 2011 00:41:02 -0800

This advertising campaign is by Y&R Dubai for high-end retailer Harvey Nichols. The campaign entitled "The Reaction Collection" features groups of 'googly eyed' onlookers admiring people's outfits in a lounge, at a hotel and on the street . The print advertisement featured a 3D component, as actual plastic "googly eyes" were glued to the ads!

Advertising Agency: Y&R, Dubai

Creative Directors: Shahir Zag, Kalpesh Patankar

Art Director: Kalpesh Patankar

Copywriter: Shahir Zag

Planner: Nadine Ghossoub

Agency Producer: Amin Soltani

Photographer: James Day

Via [AdsOfTheWorld]

Harvey Nichols | Hotel

editor — Thu, 01 Dec 2011 00:37:44 -0800

Advertising Agency: Y&R, Dubai

Creative Directors: Shahir Zag, Kalpesh Patankar

Art Director: Kalpesh Patankar

Copywriter: Shahir Zag

Planner: Nadine Ghossoub

Agency Producer: Amin Soltani

Photographer: James Day

Via [AdsOfTheWorld]

Harvey Nichols | Street

editor — Thu, 01 Dec 2011 00:31:47 -0800

Advertising Agency: Y&R, Dubai

Creative Directors: Shahir Zag, Kalpesh Patankar

Art Director: Kalpesh Patankar

Copywriter: Shahir Zag

Planner: Nadine Ghossoub

Agency Producer: Amin Soltani

Photographer: James Day

Via [AdsOfTheWorld]

Red Cross | Flood

editor — Tue, 01 Nov 2011 02:06:25 -0700

Advertising Agency: Y&R, Dubai

Via [AdsOfTheWorld]

Red Cross | Earthquake

editor — Tue, 01 Nov 2011 02:06:24 -0700

Advertising Agency: Y&R, Dubai

Via [AdsOfTheWorld]

Red Cross | Hope

editor — Tue, 01 Nov 2011 02:06:22 -0700

Advertising Agency: Y&R, Dubai

Via [AdsOfTheWorld]

Home & Beyond | The Tough Envelope

editor — Wed, 14 Sep 2011 22:22:23 -0700

Advertising Agency: Y&R Dubai, UAE
Chief Creative Officer / Creative Director: Shahir Zag
Creative Director / Art Director: Joseph Bihag
Designer: Jovian Alvares
Associate Creative Director / Copywriter: Ash Chagla

Via [DubaiLynx]

Harvey Nichols | Jacket

editor — Wed, 07 Sep 2011 10:37:53 -0700

Advertising Agency : Y&R Dubai
Creative directors : Shahir Zag, Kalpesh Patankar
Copywriter : Shahir Zag
Art director : Kalpesh Patankar

Harvey Nichols | Handbag

editor — Wed, 07 Sep 2011 10:33:43 -0700

Advertising Agency : Y&R Dubai
Creative directors : Shahir Zag, Kalpesh Patankar
Copywriter : Shahir Zag
Art director : Kalpesh Patankar

Harvey Nichols | Dress

editor — Wed, 07 Sep 2011 10:18:25 -0700

This campaign created by Y&R Dubai, displays tear-worn items from the annual Harvey Nichols sale, which is a highly anticipated event that results in a shopping frenzy as buyers scramble to pick up their favourite items. The images in the ads convey the aftermath of a sale while shoppers go crazy to 'snatch' discounted items. Check out Harvey Nicols | Handbag and Harvey Nicols | Jacket. The idea is that if 'you break it, you bought it.'

Advertising Agency : Y&R Dubai
Creative directors : Shahir Zag, Kalpesh Patankar
Copywriter : Shahir Zag
Art director : Kalpesh Patankar