eMarketer

Online video ad spending to increase by 40% in 2012

editor — Sat, 07 Jan 2012 06:34:52 -0800

According to eMarketer, online video ad spending should increase 40% this year, and reach $3.1 billion. This will follow a 52% rise in 2011. The dominant video formats this year will be pre-roll and mobile video. A recent Break Media study found that 63% of advertisers plan to buy pre-roll ads this year, about the same as in 2011, while 55% plan to use mobile video ads, up from 39% last year.

Other popular formats are in-banner video ads, with 53% of marketers planning to use them this year. Meanwhile 47% said they planned to use banner ads.

Amount of premium video content increasing across platforms and devices

editor — Wed, 28 Dec 2011 09:14:31 -0800

According to a study by eMarketer, premium video platforms will increase in the coming years as the online video ecosystem in the US continues to thrive. eMarketer expects the number of US online video viewers to reach up to 170 million by the end of 2012. According to eMarketer study, the number of American adult internet users who watch TV shows online will dramatically rise in the next two years. The study also revealed that nearly 60 million US adults will watch full-length feature films online at least once per month next year.

Television advertising still dominates

editor — Sun, 18 Dec 2011 01:43:45 -0800

According to a study by eMarketer, television is still in the lead in the US in terms of advertising, as it has a 42.5% share of advertising time and a 42.2% share of money spent on advertising. The internet follows, with a 25.9% time share and 21.9% share of money spent. Meanewhile, radio advertising has a 14.6% time share and a 10.9% share of money spent, while mobile advertsing has a 10.9% share of advertsing time and a 0.9% share of money spent on ads. According to the study, digital media consumption is rising, yet traditional TV usage continues to lead in terms of viewers and advertising budgets.

Self-regulatory advertising group to issue Facebook ‘like-gating’ guidelines

editor — Thu, 10 Nov 2011 01:11:04 -0800

As Facebook’s advertising ecosystem becomes the frontier from a regulatory perspective, the National Advertising Division (NAD); a self-regulatory forum for the advertising industry, is to offer guidelines for advertisers when looking to drive up "Likes" on their fan pages.

The decision comes as “Like-gating" becomes an increasingly popular strategy among advertisers looking to entice consumers with freebies and other promotions.

According to eMarketer, Facebook’s plan to grow revenue has been estimated to reach $7 billion in 2013, according to Ad Age Digital.

A significant percentage of Twitter users following consumer brands

editor — Wed, 09 Nov 2011 02:53:04 -0800

According to a study by Constant Contact and Chadwick Martin Bailey, an estimated 21% of Twitter users are using the social media network to follow consumer brands. According to the study, most brand followers choose to only follow a select number of brands that they favor.

Furthermore, an estimated 50% of these brand followers are more likely to purchase consumer goods sold by the brands that they follow on Twitter after they have viewed the company's tweets on their Twitter page.

Internet users receptive to relevant ads

editor — Tue, 25 Oct 2011 04:39:53 -0700

According to online video provider Eyeview and travel site KAYAK, personalized video ads can have positive brand-boosting effects for advertisers.

Personalized video advertising creates more powerful branding effect

editor — Tue, 25 Oct 2011 04:38:27 -0700

eMarketer recently reported that according to online video provider Eyeview and travel site KAYAK, personalized video ads can have positive brand-boosting effects for advertisers. Findings show that online video ad personalization and relevancy, resulted in a 37% growth in reported purchase intent, a 100% growth in brand favorability and 73% growth in brand loyalty.

Click here for more findings from eMarketer.

Mobile advertising spending growth fast in U.S., expected to reach $4.4 billion in 2015

editor — Thu, 06 Oct 2011 02:02:18 -0700

An eMarketer forecast has estimated mobile advertising in the United States to reach nearly $4.4 billion in 2015. In its calculations, eMarketer includes the three main areas of advertising on mobile today: display ads, search ads and messaging-based advertising, with ads viewed both on phones as well as tablets.

According to eMarketer, Search advertising has seen the most growth over last year, and eMarketer predicts it will nearly double in its revenue in 2011, to $349 million from $185 million in 2010.

Twitter sees 210% growth in ad revenue this year compared to 2010, expected to reach $400 million by 2013

editor — Sat, 01 Oct 2011 01:15:56 -0700

Advertising revenues for Twitter have surged this year, and expected to reach $139.5 million by the end of 2011, a 210% growth from last year, which recorded a $40 million in ad revenue. According to a new forecast fom eMarketer, Twitter’s global advertising revenue is expected to reach $400 million by 2013.

“Marketers have shown solid engagement rates with Twitter advertising—in some cases better than those on Facebook—despite Twitter’s relatively smaller audience” says eMarketer’s principal analyst Debra Aho Williamson.

eMarketer reports online video as popular as traditional TV for Generation X consumers

editor — Wed, 24 Aug 2011 01:57:27 -0700

A new report from eMarketer, Gen X: Demographic Profile and Marketing Approaches, has found that Gen X members are as comfortable with digital as with traditional media. From a marketing perspective, heavy users of digital services also watch more TV than any other age segment.

The influence of the advertiser-revered Generation X of 34- to 45-year-old consumers has been revealed to extend to both traditional TV and digital media, especially online video. The market research firm advises that while no brand should leave TV out of the media mix when targeting these consumers, who are in the prime of their earning and spending potential, a brand would also be wise to include online video for which Gen X constitutes the largest audience.