Burj Dubai

Burj Dubai re-branding too long and expensive

editor — Wed, 06 Jan 2010 01:20:26 -0800

Maktoob Business reports that Dubai’s ruler Sheikh Mohammed bin Rashid al-Maktoum on Monday evening inaugurated the world’s tallest building, unveiling the name Burj Khalifa in honour of UAE President Sheikh Khalifa bin Zayed al-Nahyan. The brand development will take two to three years and will cost tens of millions of dollars according to the source.

The name-change signifies a move towards unity and integration of the UAE.
Branding firms working with Emaar Properties, developer of the Burj Khalifa, said it was too early to comment on the implications of the name-change.

Burj Dubai surpasses limits and expectations

editor — Mon, 04 Jan 2010 01:26:51 -0800

Burj Dubai, the world's tallest building, opens after six years of construction work which began in March 2005, with more than 60 contractors and consultants joining forces on a project of unprecedented scale. Burj Dubai stands at more than 2,625 ft, located in the most prestigious square kilometer on earth!

With its strong and rock solid foundation inspired by nature, Burj Dubai is a pinnacle of achievement that resembles a life of luxury.

Festive shows take place at Downtown Burj Dubai today

editor — Mon, 04 Jan 2010 00:58:22 -0800

Burj Dubai, the world's tallest building, will open today (January 4, 2010) in a carefully orchestrated ceremony before a crowd of thousands. Developed by Emaar Properties, Burj Dubai is the focal point of the 500-acre master planned community Downtown Burj Dubai.

A giant screen on Burj Park Island, as well as several television screens placed across Downtown Burj Dubai including the Waterfront Promenade, will broadcast the inauguration in real-time. Hundreds of international media, including Dubai TV, will report live from the scene. The public can watch at the inauguration ceremony from the Waterfront Promenade adjacent to The Dubai Mall.

A short film will be shown followed by an integrated display of fountain performances, fireworks and searchlight beams that tell the story of Burj Dubai, from concept to reality The inauguration's coup de grace will be a spectacular firework display conducted on and around the tower illuminating the entire Downtown Burj Dubai area.

Mr. Mohamed Alabbar, Chairman of Emaar Properties, said that the inauguration of Burj Dubai is a public event because the tower is a source of pride for the whole UAE community. The Burj Dubai now belongs to the people of Dubai and the UAE.

"Burj Dubai touches everyone in Dubai and the UAE, as well as the millions of people who visit this great city and country every year. The inauguration of Burj Dubai is therefore an occasion for the people; a celebration of their achievements."

He said: "Burj Dubai is another demonstration of Dubai's ability to achieve what few people thought possible. The tower is a global icon. Moreover, it represents the determination and optimism of Dubai as a truly world city. It is a powerful symbol for the entire Arab world."

A festive atmosphere will mark Downtown Burj Dubai throughout the day on January 4, with a variety of activities taking place themed on UAE culture and heritage. There will be traditional music and theatre, handicrafts, and Emirati cuisine will be served. A traditional Emirati wedding will also be held.

Burj Dubai is over 800 metres (2,625 ft) tall and has more than 160 storeys, the most of any building in the world. Besides an observation deck on its 124th floor affording 360-degree views of the entire city, Burj Dubai is home to the world's first Armani Hotel, luxury offices and residences, and a variety of other sophisticated leisure and entertainment facilities.

Burj Dubai will ultimately be the place of residence, work and leisure for a community of up to 12,000 people.

Burj Dubai | History Rising

editor — Sat, 22 Mar 2008 14:54:39 -0700

Client: Emaar (Burj Dubai)