M&C Saatchi

MTC Touch | The fast and the curious

editor — Tue, 07 Feb 2012 02:20:20 -0800

Advertising Agency: M&C Saatchi, Lebanon

Zain | Rapunzel

editor — Tue, 03 May 2011 00:47:58 -0700

Advertising Agency: M&C Saatchi, UAE

Executive Creative Director: Samer Younes

Creative Director: Odile Riachi

Unisono Hires Regional Client Servicing Director

editor — Fri, 12 Nov 2010 22:13:40 -0800

Unisono, the multi-award winning creative agency and one of the fastest growing consultancies in the region announced the hiring of their new client servicing director Pennie Nixon, who will be overseeing and developing Unisono's growing client servicing team.

Pennie is known to be a multi-talented creative industry guru who knows exactly how to get the best out of her team and build strategies and relationships with clients that are key to building award winning branding and communication plans. Pennie employs a result oriented approach to business, ensuring client satisfaction through international best practices and methods.

Before joining Unisono, Pennie was was in charge of sales and marketing at the Royal Golf Club where she successfully managed the development and launch of the brand and achieved membership quotas, exceeding targets within the first year of operations.

She has worked with industry heavyweights such as Wunderman, M&C Saatchi, Euro RSCG and CHE (part of the BDDO network), in addition to being a successful entrepreneur having started her own agency, which she successfully sold the company to industry mavericks M&C Saatchi in the late 90s.

Commenting on the hire, Amy Morgan Managing Partner and Strategic Director comments, " Pennie is all about merging creativity, innovation and strategy with practicality and delivery. What we find particularly inspiring about Pennie is her ability to realize our vision to positively transform businesses, which is what Unisono is all about.

She is an excellent addition to the team, and her regional market knowledge will be key to extending our ambitions in new markets. "

M&C Saatchi awarded 'Best Agency of the Decade' in performance ranking

editor — Sat, 25 Sep 2010 09:38:25 -0700

M&C Saatchi has topped a list of the 10 most successful agencies of the past decade, after acquiring accounts totalling $700m o M&C Saatchi has topped a list of the 10 most successful agencies of the past decade, after acquiring accounts totalling $700m over that period, according to an analysis compiled for media.

This achievement crowns a top performance in the first half of the decade, strongly maintained in the second five-year period, thanks to a number of key clients, such as Qantas, ANZ, Woolworths and Optus.

The top 10 list was compiled by an independent consultation firm that measured the agency's ability to win new contracts, retain current and old contracts, and the overall advertising and marketing expenditure for the agency's clients each year over a 10-year span. In the past decade, over $5.3bn worth of contracts were transferred between different agencies.

From his side, Mr. Eli Khoury, Chief Executive Officer of M&C Saatchi Group Mena, said, "We started this unique partnership with the Saatchi brand founders almost 18 years ago, and today we reunite again, after a split-up of 10 years. This is unquestionably due to the shared philosophy and vision that we have, which is proficiency in all its forms, and the path towards continuous progress and growth. This achievement is nothing but another evidence of the successful vision M&C Saatchi embraces, to always deliver the best performance. This reward was not a surprise for us; our network is known to be the hub of the most dedicated talents and skills. M&C Saatchi topped the list from 2005 till 2009, and that of course came as a result of the participation of the innovative founders of the brand, their contribution to develop it for the long run, and the continuous hard work of M&C Saatchi's team, with their dedication to perfection."

"M&C Saatchi Middle East and North Africa witnessed a substantial improvement in performance on the overall practical levels, keeping in mind that our main winning principals are maintaining existing clients and focusing on the development, enhancement and innovation of their businesses, acquiring a higher percentage of their advertising expenditure, negotiating with suppliers on their behalf, and utilizing smart client relationship management," added Mr. Khoury.

M&C Saatchi was formed in January 1995 by brothers Maurice and Charles Saatchi, and following M&C's launch in 1995, Adweek referred to the company as 'the fastest growing start-up in the history of advertising'.

M&C Saatchi is considered to be one of the largest advertising networks in the world with more than 25 offices worldwide across more than 18 countries, with a network of over 1000 employees. The M&C Saatchi client list includes a number of premium international brands, such as GSK, Royal Bank of Scotland, Sara Lee, Hyundai, Yum foods, Yves Rocher, ANZ, Pernod Ricard, Coca-Cola, Porsche, Qantas, and Reebok, to name a few.

The M&C Saatchi list of services includes advertising, brand management consultancy, corporate identity design, digital marketing, direct marketing, PR, social media, internal environment design, and sales promotion. ver that period, according to an analysis compiled for media.

Zain | Eid

editor — Sat, 04 Sep 2010 08:19:09 -0700

Advertising Agency: M&C Saatchi, MENA

M&C Saatchi launches in the Middle East and North Africa

editor — Mon, 29 Mar 2010 01:53:27 -0700

M&C Saatchi announces a partnership with the Quantum agency which is to be re-named M&C Saatchi MENA (Middle East & North Africa).

Eli Khoury - CEO, Quantum Group: "This was not a decision we took lightly, and was fueled by a desire for progress, knowledge and growth. Both for the partners we work for and the talented people we employ."

We share M&C Saatchi's passion for the art of advertising and the dizzy heights it can reach. Like them, our light remains undiminished. We're confident the new collaboration will continue to set new standards, further enhance the quality of the work, attract like-minded clients and cement the agency's reputation as one of the most dynamic and visionary agencies in the region."

Moray MacLennan, CEO Worldwide, M&C Saatchi: "The Middle East & North Africa is a dynamic region and the Quantum agency is both dynamic and innovative - the culture is 100% Saatchi and we are delighted to have them as part of our network."

The M&C Saatchi, MENA agency also features Brand Central, Fusion Digital and Vertical Media, all regionally known brands, to seamlessly provide clients with a full mix of skills and expertise for offline and online communications and brand building tasks.

The Quantum Group includes in addition to M&C Saatchi Mena, Cube, a specialized digital art and 3-D animation division. Comtrax, media content and reputation analysis company. And Firehorse, a leading production company specializing in TV programming and corporate content.

M&C Saatchi launches in MENA

editor — Sat, 27 Mar 2010 13:23:14 -0700

Now Lebanon reports that M&C Saatchi has issued a statement announcing its partnership with Quantum Group under the name of M&C Saatchi Middle East & North Africa (MENA). According to Quantum’s CEO Eli Khoury, the collaboration will continue to set new standards and further enhance the quality of work.

M&C Saatchi’s CEO Moray MacLennan said that “the Middle East and North Africa is a dynamic region and the Quantum agency is both dynamic and innovative – the culture is 100-percent Saatchi and we are delighted to have them as part of our network.”

Business Friendly Bahrain | Ibrahim

editor — Sat, 05 Jul 2008 14:37:16 -0700

Client: Bahrain Economic Development Board
Advertising Agency: M&C Saatchi

Business Friendly Bahrain | Reema

editor — Sat, 05 Jul 2008 14:36:26 -0700

Client: Bahrain Economic Development Board
Advertising Agency: M&C Saatchi

Business Friendly Bahrain | Sayyed

editor — Sat, 05 Jul 2008 14:35:54 -0700

Client: Bahrain Economic Development Board
Advertising Agency: M&C Saatchi