TBWA\Raad

TBWA\RAAD wins Dubai Shopping Festival advertising account

editor — Sat, 11 Dec 2010 04:24:42 -0800

Campaign ME reports that TBWA\RAAD has won Dubai Shopping Festival’s (DSF) advertising account following a competitive pitch. During the pitch process, Ahmed Tageldeen, consultant – strategic marketing communications, CEO Division, Dubai Events and promotions Establishment, had said: “What we’re looking for is an integrated agency that can take on the lead creative for the mainstream campaign and translate that across some of the key touch points for our customers.”

Nissan Xterra | Moose

editor — Sun, 02 May 2010 03:08:28 -0700

Advertising Agency: TBWA\RAAD, Dubai

Executive Creative Director: Milos Ilic

Copywriter: Sandeep Fernandes

Advertiser's Supervisor: Monal Zeidan

Account Manager: Soheil Mirfakhraie

Account Supervisor: Nael Badr

Art Director: Daniel Djarmati

Illustrator: Radoslav Zilinsky, Niklas Lundberg

Typographer: Daniel Djarmati

Via [DubaiLynx]

Nissan Xterra | Snakes

editor — Sun, 02 May 2010 03:02:01 -0700

Advertising Agency: TBWA\RAAD, Dubai

Executive Creative Director: Milos Ilic

Copywriter: Sandeep Fernandes

Advertiser's Supervisor: Monal Zeidan

Account Manager: Soheil Mirfakhraie

Account Supervisor: Nael Badr

Art Director: Daniel Djarmati

Illustrator: Radoslav Zilinsky, Niklas Lundberg

Typographer: Daniel Djarmati

Via [DubaiLynx]

Nissan Xterra | Goats

editor — Sun, 02 May 2010 02:49:17 -0700

Advertising Agency: TBWA\RAAD, Dubai

Executive Creative Director: Milos Ilic

Copywriter: Sandeep Fernandes

Advertiser's Supervisor: Monal Zeidan

Account Manager: Soheil Mirfakhraie

Account Supervisor: Nael Badr

Art Director: Daniel Djarmati

Illustrator: Radoslav Zilinsky, Niklas Lundberg

Typographer: Daniel Djarmati

Via [DubaiLynx]

TBWA\RAAD Group announces the addition of new agency partner - Integer

editor — Sun, 11 Apr 2010 08:46:02 -0700

TBWA\RAAD - the Middle Eastern arm of global advertising agency TBWA (Omnicom Group) - today announces the formation and integration of a MENA office for sister Omnicom Group company, Integer.

Established in 1993, headquartered in Denver, Colorado and with offices throughout the US, Latin America, Europe and Asia Pacific, the Integer Group, is one of the world's largest Shopper marketing agencies and a key member of the TBWA global marketing services portfolio.

The Integer Group resides at the intersection of branding and selling and creates strategic marketing solutions for clients in categories including; P&G, PepsiCo, Kellogg's, GlaxoSmithKline, Blackberry, Johnson & Johnson and McDonald's.

Integer will bring MENA clients a proven methodology that balances the needs of brands and retailers ensuring that all parties, especially the shopper, will derive value and benefit.

TBWA\RAAD Group Managing Director, Reda Raad, said: "In line with our policy of service diversification, Integer adds a new layer of expertise and strategic capability to our regional offering and helps us deliver even greater ROI to our clients. We are delighted that we are already working with Carrefour, the region's leading Hypermarket retailer."

Leading Integer's MENA office will be Managing Director Marcus Evans. Evans comes to Integer with 20 years of agency experience and additional expertise in CRM and digital. Evans has a broad experience of international business having work in Europe, North America, Asia Pacific and the Middle East.

In synchronization with the launch of Integer's MENA office, the agency has conducted its first 'MENA Checkout Study', which surveyed 2,400 respondents from the UAE, Saudi Arabia and Egypt.

"The results revealed some interesting insights," explains Evans, "For example, when asked how their shopping behaviour had changed in recent months, 61% of UAE respondents reported spending less whereas this figure was only 45% in Egypt."

"What was abundantly clear from all 3 countries. was that Shoppers are hungry for relevant information, and Shoppers are very happy to give personal details in return for information on offers and promotions over 60% would provide their email address and nearly half would give their personal mobile number," continued Evans.

Evans commented, "We are in a great position to offer Integer's global knowledge and expertise focused through a deep understanding of local markets. The MENA Checkout study shows that, a there are more similarities than differences in the behavioural trends in US and Mena shopper behaviour. Crucially, what the study also identifies are the key differences in regional and local attitudes and behaviour that allows us to adapt and configure our strategic and implementational approach."

Nissan Tiida | Grandpa

editor — Tue, 06 Apr 2010 12:09:24 -0700

Advertising Agency: TBWA\RAAD, Dubai
Chief Creative Officer: Nirmal Diwadkar
Executive Creative Director: Milos Ilic
Creative Director: Raman R.s. Minhas, Nandu Oturkar
Copywriter: Raman R.s. Minhas
Advertiser's Supervisor: Monal Zeidan
Account Supervisor: Nael Badr
Art Buyer: Pamela Prior
Art Director: Nandu Oturkar
Photographer: Clive Stewart

Via [Dubai Lynx]

Nissan Tiida | Maid

editor — Tue, 06 Apr 2010 12:08:59 -0700

Nissan Tiida’s advertising campaign by TBWA/RAAD Dubai highlights the car’s spacious interior in a very humorous way. Under the slogan of “Don’t leave anyone behind”, the ads show that there’s now plenty of room for everyone and no room for surprises from your kids, your maid or even your grandpa when you leave them behind!

Via [Dubai Lynx]

Nissan Tiida | Kids

editor — Tue, 06 Apr 2010 12:08:47 -0700

Via [Dubai Lynx]

DAK Disinfectant | Eat off the floor

editor — Sat, 20 Mar 2010 10:22:24 -0700

Advertising Agency: TBWA\RAAD, Dubai
Executive Creative Director: Milos Ilic
Copywriter: Sandeep Fernandes
Advertiser's Supervisor: Hamza Badi
Account Manager: Amira Ibrahim
Art Director: Daniel Djarmati
Illustrator: Dinars Studio / Belgrade / Serbia

Via [Dubai Lynx]

MENA Cristal Winners revealed

editor — Wed, 10 Feb 2010 11:13:17 -0800

The 5th edition of the MENA Cristal Festival has concluded with the announcement of its Cristal Winners in the ten Cristal categories. Agency ranking positioned JWT Dubai in first place, followed by Leo Burnett Beirut, JWT Beirut, Leo Burnett Cairo and Leo Burnet Dubai respectively. Among the remaining top ten agencies were Expression, TBWA\RAAD Dubai, Impact BBDO Group and Horizon Draftcb.