Nissan

Milos Ilic joins as Executive Creative Director, Cheil Worldwide MENA operations

editor — Wed, 14 Sep 2011 02:41:00 -0700

Cheil Worldwide MEA RHQ announces significant new creative leadership with the recruitment of Milos Ilic in the post of Executive Creative Director, Cheil Worldwide MENA. Milos’ appointment begins with immediate effect. He will report to Azmi Yafi, COO Cheil Worldwide MENA.

In making the announcement, Andrew Yi, President and CEO of Cheil Worldwide MEA says: “We’re delighted to have Milos join us to lead Cheil creatively. He brings us best-in-class creativity across the expanding channel landscape – both offline and online”.

“Milos is a great addition to an already exciting agency”, says Azmi Yafi. “We are a growing agency in a region where marketers are demanding genuine holistic solutions. We are looking to Milos to help us become that new kind of agency to provide those solutions, enabled by strong teams and by the many new technology tools available to creative".

Milos is an award winning creative director with a large number (around 250) of international awards (Cannes, One Show, New York Festival, Effie etc…) and work published in the Gunn report, Graphis annuals and other major industry publications. He was also teacher in residence at Miami ad school and on the advisory board of Moorpak Design College in Los Angeles. He has been on judging panels of a few international and regional award shows.

Milos’ experience runs the gamut in almost every brand category. Throughout his 18 years of experience, he has worked on the world’s most recognizable brands, some of which are Mars, Nissan, McDonald’s, General Motors, P&G, Sony, BMW, Johnson & Johnson, with various agencies in Europe and the Middle East including Saatchi & Saatchi, Burnett, DDB and for the last four years at TBWA in Dubai.

Commenting about joining Cheil Worldwide, Milos says: “At Cheil there is a clear and enticing willingness to radically change the existing model and move at a fast pace. There is an opportunity to be part of the formation of something great here that stems from the intrinsic innovative spirit that Cheil originates from.”

Mindshare UAE launches Nissan campaign

editor — Wed, 06 Apr 2011 03:32:54 -0700

Arabian Automobiles has launched a Nissan Pathfinder promotion through Mindshare. Through the partnership, the exclusive dealer of Nissan, Infiniti and Renault in Dubai and the Northern Emirates has become the first automotive retailer in the MENA region to leverage the potential of on-line group buying platforms.

Commenting on the initiative, Felix Welch, Director - Sales & Marketing, Arabian Automobiles said, "Arabian Automobiles is continually looking for new ways in which to engage with consumers and the fast-developing phenomenon of on-line. 'Group Buying' is an intriguing new platform for brands seeking to engage in innovative advertising strategies. Our relationship with Cobone has started with an attractive offer on our popular Pathfinder SUV model for a limited time period. As the first automotive retailer to make its products available on 'Cobone', we look forward to showcasing further models in the future."

The deal is also indicative of the attention media agencies have started paying to this space. Girish Ahuja, Regional Client Leadership Director, Mindshare said, "Mindshare believes in providing solutions based innovations to its clients. In the case of Nissan we zeroed in on an innovative opportunity for augmenting sales via a platform that is measurable and gaining immense popularity. As car buying by nature is a long drawn process, a lot of collaborative effort went into designing the customer journey across the website & into the showroom. This activity is the first in its kind in the MENA region and we are proud to lead and be the trend setter."

Previously Arabian Automobiles has been awarded the 'eLEADER' honor by leading B2B portal Tejari.com in October 2009. Tejari enables buyers and sellers to transact and share information on a variety of goods and services via a secure Internet environment.

Arabian Automobiles received the award thanks to the value of its online trading reaching a value of $8.2m between January and September 2009, indicating that the company successfully used Tejari to carry out its activities with effective cost management and innovative eMarketplace service.

Nissan | Z Pilots

editor — Tue, 22 Feb 2011 02:03:00 -0800

Advertising Agency: TBWARAAD, Dubai

Head of Digital: Preethi Mariappan

Sr.

Nissan signs partnership agreement with MindShare Jordan

editor — Wed, 13 Oct 2010 03:49:53 -0700

Nissan signed a partnership agreement with MindShare Jordan in a ceremony, held for this purpose, at Bustami & Saheb Trading Co. (BSTC), Wadi Saqra.

A number of Nissan and MindShare Jordan’s representatives attended this event, including the Managing Director of MindShare Jordan, Ms. Hana Khatib, Mr. Mohammed Abu Ghosh and Mr. Watheq Saffarini, the CEO of BSTC, Mr. Imad Bustami and Ms. Shireen Al Hassani, BSTC Marketing and Corporate Communication Manager.

According to the agreement, MindShare Jordan is entitled to become the official media partner of Nissan (Bustami & Saheb Trading Co.) in Jordan.

MindShare Jordan owns exclusive rights in many modes of media, booking the needed spaces according to pertinent agreements, with a significant presence in every major market. In addition, the Company represents Nissan regional office, which is one of the main reasons that encouraged Nissan Jordan to sign the said agreement.
It is worth noting that MindShare’s greatest strength is their global network. Not just its size and spread, but its people: their depth of knowledge and the way they share information to act as one seamless, integrated team. MindShare Jordan’s partnership with Nissan will support the latter in the fields of media bookings, particularly with regard to accessing sites and the best discounts, not to mention the unique media planning. Such professionalism and knowledge on the part of MindShare shall help Nissan proficiently realize its goals and aspirations.

Commenting on this partnership, Mr. Imad Bustami, the CEO of BSTC said: “We are pleased and proud to announce our partnership with MindShare Jordan, not only for their excellent reputation and expertise in the media industry, but also for their seriousness and perseverance on providing customers with the best services and media deals”.

“Although MindShare Jordan was established in the beginning of 2009 as a culmination of successful sixteen branches in the Middle East and North Africa, it has achieved, in such a short time, remarkable successes. We are confident that this agreement shall reinforce our activities and efforts in marketing, in general, and media bookings, in particular. And we congratulate our partners and ourselves for closing this partnership.” Mr. Imad added.

It is worth mentioning that MindShare Jordan is a marketing and media network with imagination and technology. The Company uses its unique open sourced approach to partnership and wide-ranging expertise to transform marketing challenges into tangible business results. Their mission is to navigate change and create valuable consumer exchanges for brands to deliver competitive advantage to their clients.
It is important to note that Bustami & Saheb Trading Co. LTD (BSTC) is fully equipped with the facilities and professional work force needed to deliver world-class standards and service. Bustami & Saheb Trading Co. LTD, teaming up with NISSAN, represents a milestone in the Middle East retailer market. This partnership led to the launch of a showroom displaying various models, a system that deeply incorporates marketing, sales, after sales, and service optimum plans ensuring the maximum satisfaction and protection of our most valuable asset, the customers.

Nissan Launches Online Campaign for Qashqai

editor — Wed, 09 Dec 2009 11:33:57 -0800

Fulfilling the insistent will of Nissan Company to utilize and keep pace with all modern techniques in marketing, it has recently launched an online marketing campaign for Nissan Qashqai to practically serve customers and people who spend most of their time online, as well as for those interested in automobiles in general and in Nissan in particular.

Nissan website's visitors can make a test drive by signing up in the website and registering their names, mobile phone numbers, and e-mails. They can also explore the car's features, its latest options and additions, and the special offers on its prices.

On his part, the Marketing & Corporate Communication Manager, Mr. Zaid Hamed, said “Nissan always seeks meeting customers' perfection, from all social strata by creating modern, innovative, and flexible methods and strategies. This campaign enables interested people in cars industry in general to follow up the latest products, services, and offers provided by Nissan at any time and place".

Advertisements promoting Qashqai can be found on the website of Al Rai newspaper, Mazaj FM website, facebook, google, and youtube, in addition to the TV screens in Mecca mall, Baraka mall, and City mall, in cooperation with Omnia media. People can also follow up Nissan automobiles on Nissan group in facebook and twitter.

Nissan Jordan sponsors Traffic Awareness Campaign for school students

editor — Wed, 03 Jun 2009 03:43:30 -0700

In line with concerted efforts to spread traffic awareness and reduce traffic accidents, Bustami & Saheb Trading Co. LTD (BSTC), the exclusive dealers of Nissan in Jordan, is sponsoring a comprehensive educational traffic awareness campaign for school students, organized by Interactev. The campaign aims at familiarizing students with road safety rules, introducing them to the dangers of speeding, and providing them with general traffic rules. The campaign also aims at stressing the importance of abiding with road safety rules in reducing the percentage of accidents and casualties.

This campaign which met with favorable reception from all involved and was a great success, included a number of schools and targeted the different age groups of all academic levels. The cooperation of the Public Security Directorate/Traffic Management in Nissan Jordan’s traffic awareness campaign greatly contributed to its success; the Directorate deputized Lieutenant ‘Othman Al Habahbeh to enlighten students on the conditions for general road safety and driving requirements. He also answered the questions of students and teachers who responded and expressed their surprise, at times, at road safety rules.

The campaign also included documentaries demonstrating how to ensure safety conditions are available in cars, in addition to presenting some pictures of the traffic accidents Jordan is witnessing nowadays; all of which motivated students to enquire more about road safety, and stimulated discussions that aimed at educating this generation on traffic culture. The traffic lectures concluded with an atmosphere of fun and competitiveness amongst the students through their participation in a knowledge competition; the winners were awarded with prizes and gifts from BSTC.

Commenting on this campaign, CEO of BSTC, Mr. Imad Bustami said, “This campaign reaffirms Nissan’s dedication to the local community and its constant initiatives to communicate with all strata of that community, the most important of these is contributing to raising traffic awareness and introducing people to the fundamentals of safe driving, thus avoiding accidents and the loss of lives and property.”

“We, at Nissan Jordan, strive to instill the concepts of traffic safety in the minds of our students, in the hopes of building a new generation with the necessary traffic awareness and culture to drive safely, and so save lives, so dear to each member of the community, as traffic accidents constitute a chronic problem,” he added.

It is worth mentioning that the campaign will continue until June 19, 2009, and will be packed with competitions and toys for children, and prizes, thus fulfilling the campaign’s objective, especially through maintaining rapport with parents.

It is important to note that Bustami & Saheb Trading Co. LTD (BSTC) is fully equipped with the facilities and professional work force needed to deliver world-class standards and service. Bustami & Saheb Trading Co. LTD, teaming up with NISSAN, represents a milestone in the Middle East retailer market. This partnership led to the launch of a showroom displaying various models, a system that deeply incorporates marketing, sales, after sales, and service optimum plans ensuring the maximum satisfaction and protection of our most valuable asset, the customers.

Nissan | Rocks

editor — Mon, 25 May 2009 23:57:37 -0700

Agency: TBWA\RAAD, Dubai

Art director: Daniel Djarmati

Copywriter: Sandeep Fernandes

Executive Creative Director: Milos Ilic

Digital imaging: Procolor, Singapore

Account management: Nael Badr, Soheil Oliaie

Via [Ad Basha]

Nissan | Jungle

editor — Mon, 25 May 2009 23:57:35 -0700

Agency: TBWA\RAAD, Dubai

Art director: Daniel Djarmati

Copywriter: Sandeep Fernandes

Executive Creative Director: Milos Ilic

Digital imaging: Procolor, Singapore

Account management: Nael Badr, Soheil Oliaie

Via [Ad Basha]

Nissan | Mountains

editor — Mon, 25 May 2009 23:57:34 -0700

Agency: TBWA\RAAD, Dubai

Art director: Daniel Djarmati

Copywriter: Sandeep Fernandes

Executive Creative Director: Milos Ilic

Digital imaging: Procolor, Singapore

Account management: Nael Badr, Soheil Oliaie

Via [Ad Basha]

Nissan Middle East | Crushed Carts

editor — Mon, 06 Oct 2008 14:13:02 -0700

Advertising Agency: TBWA\RAAD Middle East, Dubai, UAE

Executive Creative Director: Nirmal Diwadkar

Copywriter: Sandeep Fernandes

Art Director: Sakib Afridi, Rishi Chanana