Memac Ogilvy & Mather

Memac Ogilvy appoints Eymard Saldanha regional head of advertising in MENA

editor — Sun, 24 Jul 2011 23:38:36 -0700

Memac Ogilvy & Mather announced today the promotion of Eymard Saldanha to the position of Regional Head of Advertising in the Middle East and North Africa.

Eymard will continue to head up the BAT Eastern Europe Middle East & Africa (EEMEA) account and part of the Global Leadership Team at Ogilvy on BAT. BAT is the single largest client within Ogilvy Africa and Middle East.

Eymard joined Memac Ogilvy in Dubai in early 1997 as Associate Account Director and was regularly promoted throughout the years. During his career at Memac Ogilvy, Eymard has managed multiple blue-chip accounts, including British American Tobacco (Pall Mall, Viceroy, Vogue, Rothmans, Peter Stuyvesant); Glaxo Smithkline (Panadol, Eno and Lucozade); Unilever (Dove, Comfort, Vaseline and Ponds), Kraft (Tang); and IBM (cross brand) among others.

In addition to his account handling and team leader responsibilities, Eymard has been involved in the general management of the UAE operations as well as new business development.

Making the announcement, Eddie Moutran, Chairman and Chief Executive Officer of Memac Ogilvy, said: "Eymard has proven time and again to be a key player in our organization. His 14-year stint with us is evidence of his commitment to his work and to his clients."

Fluent in English, Hindi, Marathi, and Konkani, Eymard graduated from Xavier Institute of Communications at Bombay University with a Post Graduate Diploma in Advertising and Marketing in 1990. He also holds a Bachelor of Arts in Economics & Sociology, also from Bombay University.

When he has a few hours away from managing his clients' advertising campaigns, Eymard is an avid motoring enthusiast (both 4 and 2 wheels) as well as being passionate about athletics, particularly basketball and tennis.

Historic wins for Memac Ogilvy & Mather at Cannes Festival

editor — Thu, 30 Jun 2011 01:06:08 -0700

Memac Ogilvy & Mather further cemented its position as the Middle East’s leading communications agency by winning Gold and Bronze awards in the Media and Press categories respectively at the 58th Cannes Lions International Festival of Creativity (more commonly known as the Cannes Lions), which just concluded.

Furthermore, among all the MENA-based agencies which entered their work in the Film and Grand Prix for Good categories, Memac Ogilvy was the only one shortlisted.

Historic wins for Memac Ogilvy & Mather at Cannes Festival

editor — Thu, 30 Jun 2011 00:48:33 -0700

Furthermore, among all the MENA-based agencies which entered their work in the Film and Grand Prix for Good categories, Memac Ogilvy was the only one shortlisted.

Memac Ogilvy Label Tunisia supported by sister agency Mindshare won a shining Lion d’Or (Gold Lion) in the Media category for their ‘June 16th 2014’ brand campaign. This is the first ever Gold Lion awarded to a Tunisian agency.

The agency enrolled major Tunisian brands and media to ‘pretend’ it was June 14th, 2014, three years after the first scheduled free elections in the country. Via fictional news reports, radio debates and bulletins, the campaign presented Tunisia as a modern, prosperous democratic country where people freely express their hopes, dreams and desires. To protest the economic standstill, people returned to work and the brands involved in the campaign resumed their marketing activities –prompting others to follow suit- thus injecting much needed funds into the country’s battered economy.

In addition to the direct, positive economic aspects of this ground-breaking work, the campaign started numerous conversations and dialogues in the online community. The campaign was the most talked-about topic on French Twitter.

Eddie Moutran, Chairman and Chief Executive Officer of Memac Ogilvy, said: “I am extremely proud of our team in Tunisia for their incredible work on this initiative. This achievement, however, would not have been possible without the support of our clients, who shared the team’s vision and I am grateful for their involvement. The results of the campaign, and the resulting Gold Lion at Cannes, not only further confirm our standing in the industry but, more importantly, it shows the world that enthusiasm, leadership and creativity are alive and well throughout the MENA region.”

In the Press category, Memac Ogilvy Dubai took the Bronze Lion for their anti-censorship print campaign for the Reporters Without Borders organization. The ads showed images of world leaders such as Barack Obama, Hillary Clinton or Vladimir Putin, with parts of the pictures blurred so as to suggest something inappropriate when in fact there was no such need for censorship.

“The Cannes Lions is by far the most prestigious competition for the communication industry, be it for broadcast, print, digital, public relations, advertising and other disciplines. With nearly 29,000 entries from all over the world, simply being shortlisted is a major achievement so being awarded is simply indescribable. Our agency has been in this industry for over 26 years and we have grown from a handful of people to now over 500 employees in 13 offices all across the MENA region. This is a great day for Memac Ogilvy and a great day for creativity in the region” added Mr. Moutran.

In addition to Memac Ogilvy’s wins, Ogilvy & Mather globally had its best year ever at the competition, securing its highest place ever in the much-coveted "Network of the Year" category and winning second place. The agency won more Gold Lions than any other agency network.

In total, this year Ogilvy & Mather has won 61 Lions across all categories. The company scooped up 12 Gold, 17 Silver and 32 Bronze awards, as well as having 133 Finalists in this year’s festival.

Tham Khai Meng, Worldwide Chief Creative Officer at Ogilvy & Mather, commented: “As we celebrate our founder, David Ogilvy’s centennial, it feels appropriate and right that we have had our best performance in history in Cannes. Our performance tops off a historic week for Ogilvy. I am very proud of everyone who has contributed to our success. Thanks to all our clients and to every one of our 18,000 Ogilvy colleagues around the world for making this happen. Congratulations.”

Merge 104.8 scoops top Gulf Marketing Awards

editor — Mon, 23 May 2011 02:24:30 -0700

On the eve of launching the freshest radio station to take to Oman's airwaves, Merge 104.8 has already gained recognition for its unique image at the recent Dubai Lynx Awards 2011. Merge 104.8 is set to be launched on June 7^th 2011.

The new radio station, Merge 104.8 bagged two Silver awards at the coveted advertising Lynx Awards 2011, for its unique corporate identity and relevant to its image, stationary design. Judged by some of the world's top ranking creative brains, the awards were picked up by SABCO Media, the group behind the station's launch, and its branding agency, Memac Ogilvy & Mather.

A part of the annual Dubai International Advertising Festival, the Lynx Awards rewards excellence in advertising and design, both locally and on a global level.

Merge 104.8, planned to go live on June 7^th 2011, and is targeting the socially active, multi-cultural community of Oman with its fun mix music, talk and entertainment.

Mr. Eihab Abutaha, General Manager of SABCO Media said, "It's not often a brand picks up an award before it is even launched! Right from the early planning stages of Merge 104.8, we placed great importance on getting our corporate identity just right, to ensure our image reflects the diversity of Oman. Our branding material is equally as important as the public face of Merge 104.8, so we are thrilled to have received this recognition."

Merge 104.8's philosophy reflects the diverse cultures and tastes of Oman's young population. Inspired by the richness of Omani society, the station will launch with a mix of local and international RJ's, which will appeal to both traditional and contemporary cultures.

Nadim Attieh, Station Manager stressed, "Winning an award for a corporate identity that hasn't even gone public is further proof of the potential of Merge. It is now up to us to ensure that our content and delivery of Merge 104.8 reflects our promise, a challenge we are confident of fulfilling when we come to launch"

Memac Ogilvy and Mather Jordan and Advize announce merger

editor — Wed, 30 Mar 2011 21:50:08 -0700

Memac Ogilvy & Mather Jordan has merged with the successful Amman-based independent advertising agency, Advize. The new entity, called MemacOgilvyAdvize, will now bring a much stronger world-class global communication agency to Jordan.

MemacOgilvyAdvize will bring an integrated approach to managing brands to the Jordanian market with its integrated services in advertising, activation, digital, public relations and planning. The new agency will offer regional and global expertise in addition to unparalleled local insight.

"MemacOgilvyAdvize will boost the Jordanian communication industry through its strategic and multi-disciplinary approach. This merger will enable our clients to have access to our regional (Memac Ogilvy) and global (Ogilvy) resources as well as benefiting from the expertise and skills of communication professionals from different disciplines sitting under the same roof," said Wisam Suheimat, newly appointed Managing Director of MemacOgilvyAdvize.

"Advize brings a strong creative focus and local know-how whilst Memac Ogilvy & Mather brings a strong strategic and disciplined approach to managing brands. The combined knowledge and talent of Memac Ogilvy and Advize along with the strength of the regional and global network will allow us to position MemacOgilvyAdvize as a frontrunner in the Jordanian market," said Edmond Moutran, Chairman & CEO of Memac Ogilvy & Mather Holding, Middle East & North Africa.

Memac Ogilvy and Advize merged resources. New operations have moved to include 4 Creative Directors, a full PR Team and over 60 employees with 3 divisions to be introduced, OgilvyOne for digital, CRM and Direct, Ogilvy Action for activation and CBA Memac for design.

The Won Report reveals bright outlook for advertising in MENA region

editor — Thu, 20 Jan 2011 03:32:14 -0800

Dubai Lynx reports that the results of the 2010 Directory Big Won Creativity Rankings published by Patrick Collister are out and have shown impressive gains for the Middle East. The UAE has been ranked first in the world of Print/Press and came in 10th in the top ten countries. The world’s top ten press agencies included Elephant Cairo, ranking 3rd and Y&R Dubai, ranking 9th. Memac Ogilvy & Mather ranked 9th in the world’s top 10 direct agencies, and JWT Dubai was number 15 in the top 20 agencies in the world.

OgilvyOne launches enhanced digital media solutions in the Bahrain market

editor — Wed, 21 Apr 2010 12:21:28 -0700

OgilvyOne unveiled a new service, neo@Ogilvy which offers end-to-end digital media solutions from creative concepting through to media investment, implementation and optimisation, at the Memac Ogilvy & Mather offices in Bahrain on Monday.

A presentation and luncheon was held with Agency clients and other Bahrain-based companies who are interested in enhancing their digital presence. The presentation led by neo@Ogilvy Business Director, Anna Gibbons and OgilvyOne Bahrain Business Director, Hannelore Grams focused on turning Digital media into performance based marketing.

"Planning and buying digital media is completely different to buying traditional media. With traditional media once the space is purchased the job is almost finished. However, once digital media is bought the job has only just started. Constant monitoring and data analysis can improve performance therefore enabling companies to gain more value out of digital channels."

"At neo@Ogilvy we specialise in optimising a brand's web presence. Because we can track and measure all consumer interactions with a brand in the digital space, we use this information to continually improve campaign performance. This might mean testing different channels, improving creative, multivariate testing on the landing environment or changing a purchase or registration process in order to optimise a user experience with a brand in real time," explained Anna Gibbons.

The service of neo@Ogilvy will be available to companies in Bahrain who want more effective digital presence.

"Here in Bahrain we are delighted to add this service to our overall offering. We believe there is a strong market as there is growing competition of websites in the market and a higher demand on relevant search activity. Driving customers to web is critical in today's ever increasing connected world," said Hannelore Grams.

Portfolio Night 8 Dubai | Watching you

editor — Wed, 14 Apr 2010 14:22:57 -0700

Advertising Agency: Memac Ogilvy & Mather, Dubai
Creative Director: Guy Sinclair
Creative: Rafael Rizuto
Illustrators: Chris Pottinger, Rafael Rizuto
Account Manager/PR: Adriano Konialidis

Via [AdsOfTheWorld]

World Black Belts Center | Little Red Riding Hood Fights Back

editor — Wed, 17 Mar 2010 13:14:11 -0700

Advertising Agency: Memac Ogilvy & Mather, Dubai
Executive Creative Director: Till Hohmann
Creative Director: Dalbir Singh
Art Director: Regina Groffy
Copywriters: James Bisset, Kareem Shuhaibar
Illustrator: Regina Groffy

Via [AdsOfTheWorld]

Maxwell House Trio | Stapler

editor — Sat, 13 Feb 2010 01:17:14 -0800

Advertising Agency: Memac Ogilvy & Mather, Dubai
Executive Creative Director: Till Hohmann
Creative Director: Preethi Mariappan
Senior Art Director: Satyen Adhikari
Copywriter: Melanie Clancy
Illustrator: Sameer Kulavoor
Graphic Designer: Rocelo Lamboloto
Senior Account Manager: Sarah Friswell
Senior Account Executive; Domenico Gambino

Via [AdBlogArabia]